Personal Credit Card

Freedom to choose the credit card that's best for you!

The Personal Credit Card lets you choose between a full 1% cash back, with no limit on rewards for qualifying purchases, or the buying power of Platinum benefits.  *Credit Cards are issued by ServisFirst Bank.

Cash Back

  • $35 Annual Fee
  • Annual Percentage Rate (APR) based on Wall Street Prime Rate
  • 0% intro Annual Percentage Rate (APR) for the first 7 billing cycles after account opening
  • Earn 1% cash back on every dollar you spend and enjoy no cap  on cash back
  • No spending tiers or minimums
  • Manage expenses 24/7 through consumer.cardservices.bank

Platinum 

  • No Annual Fee
  • Annual Percentage Rate (APR) based on Wall Street Prime Rate
  • 0% intro Annual Percentage Rate (APR) for the first 7 billing cycles after account opening
  • No spending tiers or minimums
  • Manage expenses 24/7 through consumer.cardservices.bank

*ServisFirst Bank is the credit card issuer.  All applications are subject to ServisFirst Bank's underwriting guidelines.  Citizens Bank does not facilitate the credit decision process and is not responsible for credit decisions.  If you have any questions or concerns, feel free to contact ServisFirst at 1-888-999-3340.

Manage Your Personal Credit Card Account Online at www.consumer.cardservices.bank

  • Receive real time alerts on all purchases, select purchases, or when a card transaction is attempted but declined.
  • View your purchases, add memos, and tag your purchases for easy tracking.
  • Manage your card at your fingertips.  Activate cards, set card PINs, or report lost/stolen cards.

CardValet®

Take advantage of managing your personal card on the go with the CardValet® mobile app .  This app allows you to manage your credit card anytime, anywhere, using your mobile device.  The app is available on both the App Store and Google Play Store.  To learn more, visit:  www.cardvalet.com.

Visa® Zero Liability

You only pay for purchases you have authorized on your card.  Unauthorized purchases are NOT your responsibility.

The Visa® Zero liability policy covers U.S. issued cards only and does not apply to certain commercial card transactions or any transactions not processed by Visa®.  Cardholder must call Card Services at
1-888-999-3340 to report unauthorized use or for additional details.  

Lost or Stolen Credit Card? 

Please call ServisFirst Card Services at 1-888-999-3340.